TESTIMONIAL

The workshop was informative and easy-to-follow, carried out in a fun relaxing environment.  I've also learned how to formulate my own natural products that work best for my skin.  

Tina Lawson - London

100% Natural  Skin Care Workshop

TESTIMONIAL
TESTIMONIAL

I highly recommend Make Your Own Skincare workshops for you if you are interested in making your own organic skincare, or who are planning to start a skin care business. It is indeed “life-changing”.

Charlotte Phillips - London

How To Build A Brand Workshop

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This one-day course will give you inside information and tools to develop a powerful brand and to position your brand so that consumers will choose your products over your competitors. You will learn how to create a stunning product range that is on-trend, provides real benefits and will wow your customers. In the world of beauty products, looks are everything!

 

Discover how to create beautiful packaging and designs that attract and sell the products to the consumer. Grasp how to set up an in house and external production system, and have access to the best suppliers of ingredients and equipment. In addition, you will understand the psychology of selling and how to effectively get your products onto the shelves of retail outlets both nationally and internationally.

 

 

By the end of the workshop, you will have the confidence to build a successful skincare brand that sells!

 

 

This course offers you the chance to learn:
 

Brand Identity
 

  • Define your core brand values and brand identity, and let this shine through in your product range.

  • Develop your brand personality, voice and positioning statement.

  • Craft a compelling brand story that resonates with your target market.

  • What makes your brand unique? – Identify your USPs and differentiate yourself from the competition.
     

Market Research
 

  • Learn the latest skincare trends and market intelligence and how to utilize the data to build your brand.

  • Develop a brand that allows you to stop giving discounts and charge what you truly deserve.

 

Target Market
 

  • Identify who your ideal target customers are. Get to know your customers and target them effectively.

  • Design products that specifically target your market needs and provide solutions.
     

Product
 

  • Identify your star products and how to promote them.

  • Create a product line that delivers real benefits, is on-trend and sells.

  • Wow your customers by using the latest natural oils, butters, extracts, and actives.
     

Production
 

  • Source reputable suppliers for ingredients, equipment, and resources (national and international supplier list provided).

  • Find contract manufacturers to make the products for you (optional).

  • In-home production setup and guidance on setting up a production unit.

  • Good manufacturing practice
     

Packaging
 

  • Packaging materials -  choose the right packaging to suit your product.

  • Design packaging that makes an immediate impact and compels your consumers to buy.

  • Wholesale/retail pricing

  • Understand the psychology of selling, and how to use it in your business to increase sales from your marketing efforts.

  • Know what the retailers want and how to work with them.

  • How to pitch to buyers and retailers.

  • How to effectively get your products onto the shelves of retail outlets both nationally and internationally.

  • How to create a successful stand at a trade fair and market stall

 

Plus, you get these great BONUSES!
 

BONUS #1
A design brief template to provide to your graphic designer when creating your website and marketing materials.
 

BONUS # 2
A detailed questionnaire to give to your target audience when conducting market research.

 

BONUS # 3
An international supplier list created for you with all the best and most affordable ingredients and packaging suppliers in one place.

 

Participants are required to bring the following for the course:
 

  • Notebook and pen

  • Examples of your existing products (optional)
     

Course Times
 

  • Registration: 9:15am

  • Course duration: 9:30 – 4:30

  • 30 minutes lunch break and two 15-minute breaks.

£550.00 (inc VAT)

How to Build A Powerful Skincare Brand

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